Black Friday courier overflow planning is about moving additional prepared orders without losing control of the normal dispatch process. WTM Logistics can assess extra business collections and delivery requirements when your store has more ready packages than its ordinary arrangement can handle.
Start with the physical handoff capacity and confirmed destinations, not a sales forecast alone.
Request an overflow-delivery proposal with your normal collection pattern and expected additional orders.
Separate expected demand from release-ready orders
Use the forecast to begin planning, then update WTM with the orders your team can actually pack by the proposed collection. Stock availability, picking and labelling need to be complete before parcels enter the released pickup area.
Keep cancelled orders, payment holds and goods still awaiting allocation out of that area. A courier should not need to determine which parcels are authorised to leave.
Nominate one staff member to communicate the final release count and any changes to dispatch.
Protect the ordinary collection while adding overflow
Identify which orders will travel through the normal arrangement and which belong to the additional collection. Use separate release lists so the same package is not assigned to two pickups.
Agree the pickup-ready time, expected package mix and delivery requirements with WTM. An overflow service should have a clear scope rather than absorb every unplanned exception on the day.
For example, a store might keep its normal local dispatch and arrange a separately identified collection for extra regional orders. The two release groups can share staff while retaining distinct shipment records.
Prepare the handoff space for the additional volume
Group packages by the agreed collection and keep labels visible. Count outer parcels after packing, including oversized or fragile items that need different handling.
Give WTM realistic dimensions and weights for the package types. A larger order count may also change the vehicle requirement or the space needed for collection.
For the routine preparation checklist, see batching online orders for courier pickup. Overflow planning adds the temporary extra capacity and release control around that process.
Make the customer promise match the booked service
Distinguish order-placement deadlines from courier collection and delivery commitments. Do not describe a customer order as dispatched while it is still waiting for a confirmed release.
Send accurate delivery information for the selected service and update customers when the fulfilment plan changes. A sale banner does not reserve transport capacity by itself.
Review the temporary arrangement after the peak
Use shipment records to compare the planned release with the completed handoffs. Decide whether the additional collection should end, reduce or become part of the normal schedule.
The WTM Customer Portal supports quotes, payments, live tracking and available delivery records. Where the agreed pattern becomes recurring, discuss 10% off recurring shipments.
How early should we contact WTM?
Bring the forecast and normal shipping pattern while you are planning the promotion, then confirm the actual release requirements as orders become ready.
Give extra orders a controlled way out of the store. Call 587-316-2639 to arrange WTM overflow collections.
