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Pareto analysis ranks problem categories so you can see which contribute most to a measured total. For shipping, that total might be incident count, delay minutes or documented cost. The familiar 80/20 phrase is not a result to force onto the data.

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Pareto analysis for shipping problems illustration for WTM Logistics.

ASQ’s Pareto guidance describes categories ordered by size, often accompanied by cumulative totals. The table below applies the method to fictional shipping incidents; it is not WTM performance data.

Choose one counting rule

Decide whether you count shipments affected or separate events. One shipment might have an address correction and a missed appointment. Counting both events is legitimate for an event-based analysis, but the result should not be labelled the number of delayed shipments.

Use a defined reporting period and mutually understandable categories. An “other” category can help initially, but a large unexplained group deserves further investigation.

A worked example

Assume 40 incidents, each assigned one primary category for this exercise.

CategoryIncidentsShareCumulative share
Incomplete release information1845%45%
Receiver unavailable1025%70%
Incorrect dimensions615%85%
Damaged packaging410%95%
Other25%100%

The first two categories account for 70%, not 80%. That is the finding. The first three account for 85%. Do not rename categories just to produce a familiar rule.

The calculation for each share is category count divided by 40. Cumulative share adds those percentages in ranked order. Rounding can create a small display difference, so retain underlying counts.

Frequency is not the whole priority decision

A common minor correction may cost less than a rare severe problem. Repeat the analysis with a clearly defined cost or delay measure when that helps the decision. Keep the views separate: a count chart and a cost chart answer different questions.

Do not assign invented costs to make a category look important. Record measured costs, labelled estimates and unknown amounts distinctly. A low-frequency issue may still require immediate action because of its consequences.

Move from a large category to an explanation

“Incomplete release information” identifies where to investigate; it does not explain why the information was incomplete. Look at examples and the underlying workflow. A cause-analysis method such as the 5 Whys can help test a proposed explanation.

Choose one improvement, define the expected effect and review a comparable later period. If shipping volume doubles, compare an appropriate incident rate as well as absolute counts. Fewer incidents during a quiet week may not represent an improved process.

Use shipment records consistently

Keep the shipment reference, incident category, stage, supporting evidence and impact in a simple log. WTM customers can connect relevant shipment documents and delivery history with their internal records, avoiding several names for the same event.

Must the categories follow an 80/20 pattern?

No. The method shows concentration in your data; it does not guarantee a particular split.

Should I always fix the largest category first?

Not automatically. Consider impact, urgency, feasibility and the quality of the evidence alongside its size.

Put the guide to work on your next shipment

Use the WTM Customer Portal to request a shipment, review and approve the quote, pay online and follow real-time GPS tracking. Find issued BOLs, PODs, invoices and shipment history in your account. For a new invitation, email admin@wtmlogistics.com.

For repeat shipping, ask about 10% off recurring shipments. A funded credit account separately offers up to 25% off eligible services. The applicable arrangement is confirmed with your quote; the offers are not automatically combined.

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Mogahid Abdalla